B2B Solutions

The EX Group helps B2B clients deliver and capture maximum value from business customers.

Projects are built on our customer-centric methodologies, based on years of research and practical applications with companies. These provide a framework for moving B2B companies up the value chain, from selling products and services, to offering business solutions that deliver bottom-line results for customers—and market leadership for themselves.

B2B solutions begin with a truly differentiated positioning and offer for customers. They require managing relationships to diverse constituencies (e.g. government, regulatory, business, investor, channel, end-consumer, internal). They need systems for capturing new business customer needs and benchmarks and utilizing these to deliver new value.

Client projects include:

• Developing analytics to prove ROI to business customers and prospects
• Maximizing customer relationships across CEO, CFO, and CMO domains
• Benchmarking customer programs across industries to gain market advantage
• Syndicating internal assets for optimal customer interactions across all touchpoints
• Cross-selling a house of brands to business customers